Good Practices in Two Stages of a Startup’s Life
Which stages are we talking about?
We in the studio distinguish between two – Discovery and Growth. Of course, other terms may be used, but the essence is clear.
- The SEARCH stage of the client+product combination. This is an exploratory stage with a lot of trial and error. A startup successfully passes the first stage if it finds a customer who will pay for the new product.
- The GROWTH stage is revenue scaling. Here the main task is to grow, take over the market, increase the revenue
Good practices
- Giving little money.
A big-budget blurs the focus. Less money allocated means a higher probability that only the most necessary and important things will get done.
- Give little time.
This limitation often forces you to move “off-target” as early as tomorrow, to do the essentials right now. Approaching a deadline encourages redoing all tasks yesterday, rather than planning for tomorrow.
- Give a few people.
The larger the team, the slower the movement. Alone, a person can act without coordination and phone calls. without unnecessary thought. Faster to find the customer and the product.
- Buying information.
Searching is the stage of the unknown. It’s often unclear how to break into a topic on the fly. For this reason, a good practice here is to bluntly buy information from those who are into chips. Do not skimp on this.
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