Icon Agency wins Large Agency of the Year at the 2021 GTA awards

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Integrated Melbourne organization Icon has taken pinnacle honours on the 2021 Public Relations Institute of Australia (PRIA) Golden Target Awards, bringing domestic Gold because the Large Agency of the Year.

Icon Agency co-founder and Managing Director, Joanne Painter, turned into additionally presented bronze for PR Leader of The Year, at the same time as the organization’s global award-prevailing ‘Still Six Lives’ marketing campaign for the Red Nose Foundation received Gold withinside the Government Sponsored category.

Icon’s progressive remodeling of the classic ‘Reduce Your Risk’ marketing campaign for ACT Health and the Foundation for Alcohol Research and Education (FARE) received Silver withinside the Regional Communications Campaign category.

The Golden Target Awards cap a a hit 12 months for Icon which turned into additionally named Australasian Consultancy of the Year withinside the prestigious PRovoke Sabre Asia Pacific Awards in advance this 12 months. The organization has notched over 30 award nominations and 15 wins in 2021, at the side of a slew of recent customers and accounts.

Joanne Painter stated the crew turned into thrilled with the aid of using the achievement.

“It’s hard to position into phrases how proud we’re to be known with 4 awards on the Golden Target Awards 2021. Winning the 2021 Large Agency of the Year is mainly candy given the backdrop of the hardest and maximum hard 20 months in dwelling memory.”

Joanne Painter praised the whole organization staff, which has hastily extended during the last years to nearly 80.

“Icon has doubled in length at the same time as persevering with our country wide enlargement this 12 months. Earning such excessive enterprise popularity and reward is testomony to the extremely good effort, ardour and determination every and each one in all our human beings brings to paintings day in, day out. As co-founders, my associate Chris Dodds and I couldn’t be extra happy with the organization we’ve constructed with our extremely good crew.”

The win maintains a sturdy 12 months for Icon, which has been nominated for seven Agency of the Year awards, doubled sales and endured to amplify its portfolio of purpose-pushed paintings.

“Our achievement this 12 months is a testomony to now no longer handiest the ongoing tough paintings of our teams, who conceptualise and execute excessive excellent campaigns, however additionally to our customers who aid our imaginative and prescient and believe us to deliver.”

“Purposeful campaigns are a center guideline of our philosophy. We’re proud that our paintings isn’t handiest prevailing awards, however additionally creating a actual distinction withinside the world. We suppose our achievement is a testomony to the opportunities afforded to purpose-pushed organisations. The sky is the limit.”

Joanne Painter hinted that Icon has no plans of slowing down.

“This win is an extremely good manner to cease the 12 months, and we’re simply as excited for what’s in keep for 2022 as we maintain to amplify our content, analytics and virtual services.”